Soft Candy Technology

Born by crossing milk caramel technology and new technology : The soft texture and juicy taste spreading throughout the world

left strawberry Soft Candy Technology picture
right strawberry Soft Candy Technology picture
Soft Candy Technology picture

Morinaga’s candy technology began with caramels when the company was founded. In particular, Morinaga Milk Caramel, which was launched during the Taisho period (1912–1926), had a refined sweetness and milky taste and was originally packaged in double-paper sacks, which offer excellent portability and preserves product quality even in the humid climate of Japan. This caramel product was a huge hit, and following further research, improvements to sugar crystal stabilization and flavor balance created the soft, creamy product that has been a best-seller for more than 110 years.

Soft Candy Technology picture

Further research based on this technology led to the birth of HI-CHEW in 1975. The greatest characteristics of HI-CHEW are the soft texture and chewability. These were achieved by balancing the combination of ingredients, such as gelatin and starch syrup, that were carefully selected through prototype production, as well as meticulous adjustment of the conditions in the manufacturing process, such as kneading time and temperature.

Soft Candy Technology Picture

Furthermore, the juiciness that lasts from the time you begin chewing until the time you finish has been designed with consideration for how the flavor changes in your mouth and for the sense of refreshment that was achieved with fruit juice and flavoring technology.

In our factories, the conditions of candy water content, temperature, and processing time in each process are strictly managed to prevent the candy from becoming sticky or misshapen during the manufacturing process and thereby ensuring stable product quality assurance and high-speed packaging.

The high product quality created by Morinaga’s technology has been recognized, and we are currently expanding the market for HI-CHEW to the United States, China, Asia, Europe, Oceania, and other regions of the world.

The new chew with a difference!

Are you ready to try a completely new kind of chew? HI-CHEW's unique, soft, double layer, releases true-to-life fruit flavours with every chew. New from Japan, its mouth-watering flavours, like Mango or strawberry, will taste like nothing you've ever had before - that's why it's the #1 soft candy in Japan.

See more

The Others R&D

Others Morinaga product
Others Morinaga product

Bringing peace of mind and
inspiring the world

The Morinaga Group is expanding from Japan throughout the world presenting new food proposals and growing our business.

Global Network

To those who want to become a distributor

To those who want to become a distributor

Morinaga is looking for distributors around the world. Please contact us by completing the inquiry form if you wish to distribute Morinaga’s products.

See more

Back to top