Delicious, Fun, and Healthy

Delicious, Fun, and Healthy

Ever since our establishment in 1899, Morinaga has been in business for more than 100 years in the pursuit of our dream of providing delicious and nutritious confectionaries to the people of Japan in their daily lives. Here we introduce Morinaga’s history, present, and future.

About Morinaga

Research and Development

Research and Development

Building research day-by-day to deliver new value and inspiration through food

Our Products

Our Products

We guide you to the products that we are handling and the sales distributors in each country.

Narrow down the products by region.

  • Brands

  • Country

Distributors

Distributors

  • Grocery Corporation Pty Ltd
    Grocery Corporation Pty Ltd logo

    HI-CHEW logo

    Country : Australia

    Address : Suite 28, 22 Darley Road Manly NSW 2095, Australia

    Brand item : HI-CHEW

    Telephone : +61 (2) 8404 0240

    Website : http://www.grocerycorp.com.au

  • Nippon Food Supplies Pty Ltd
    Nippon Food Supplies Pty Ltd logo

    Country : Australia

    Address : Unit8-9/697 Gardeners Road, Alexandria NSW 2015 Australia

    Brand item : HI-CHEW, Imported Products from Japan

    Telephone : +61 (2) 8095 9522

    Website : http://www.nipponfoodsupplies.com.au

  • JFC HONG KONG LTD.

    HI-CHEW logo

    MANNA logo

    Country : Hong Kong

    Address : 10/F., Ever Gain Centre, 43-57 Wang Wo Tsai Street, Tsuen Wan, N.T., Hong Kong

    Brand item : HI-CHEW, MANNA, Imported Products from Japan

    Telephone : +852 (2) 487 3453

  • DKSH Hong Kong Limited
    DKSH Hong Kong Limited logo

    in JELLY logo

    Country : Hong Kong

    Address : 23rd Floor, Tower A, Southmark, 11 Yip Hing Street Wong Chuk Hang

    Brand item : Weider In Jelly

    Telephone : +852 (2) 895 0888

    Website : http://www.dksh.com

  • Delfi Marketing Sdn Bhd
    Delfi Marketing Sdn Bhd logo

    DARS logo

    MANNA logo

    Country : Malaysia

    Address : Level 6, Block A, Sky Park One City, Jalan USJ 25/1, 47650 Subang Jaya, Selangor, Malaysia

    Brand item : DARS, KIZUNA (MANNA)

    Telephone : +603-51233399

    Website : http://www.delfimarketing.com.my/

  • TOKYO FOOD CO.,LTD
    TOKYO FOOD CO.,LTD logo

    HI-CHEW logo

    Country : New Zealand

    Address : UNIT A 37-41, CARBINE ROAD, MT. WELLINGTON, AUCKLAND,

    Brand item : HI-CHEW, Imported Products from Japan

    Telephone : +64 (9) 570 5792

    Website : https://tokyofood.co.nz

  • McKenzie Distribution Co., Inc.

    DARS logo

    HI-CHEW logo

    Country : Philippines

    Address : #86 E. Rodriguez Jr. Avenue Libis, Quezon City Philiipines 1110

    Brand item : HI-CHEW, DARS

    Telephone : +63 (2) 638 2660

  • DKSH Singapore Pte Ltd
    DKSH Singapore Pte Ltd logo

    HI-CHEW logo

    in JELLY logo

    Country : Singapore

    Address : 47 Jalan Buroh #09-01 Singapore 619491

    Brand item : HI-CHEW, Weider In Jelly

    Telephone : +65 (6) 471 1466

    Website : http://www.dksh.com

  • SINO-PACIFIC TRADING (THAILAND) CO., LTD
    SINO-PACIFIC TRADING (THAILAND) CO., LTD logo

    DARS logo

    HI-CHEW logo

    MANNA logo

    Country : Thailand

    Address : 122/2-3 Nonsi Rd., Chongnonsi, Yannawa Bangkok 10120, Thailand

    Brand item : HI-CHEW, DARS, MANNA, Imported products from Japan

    Telephone : +66 (2) 681 5081

    Website : http://www.sino.co.th

  • LOTUS GROUP
    LOTUS GROUP logo

    MANNA logo

    Country : Vietnam

    Address : No.9-9A, No Trang Long Street, Ward 7, Binh Thanh District, Ho Chi Minh City, Vietnam

    Brand item : MANNA

    Telephone : +84 (028) 730 79992

    E-commerce : https://www.lazada.vn/shop/lotus-thuc-pham-cho-be

News Release

News Release

Hi-Chew Goes Bold with Expanded Marketing Campaign

Morinaga Asia Pacific Co., Ltd.

HI-CHEW logo

SYDNEY, July 6, 2020 / PRNewswire — ​Morinaga Asia Pacific is launching an expanded marketing campaign to support retail sales of Hi-Chew fruit chews in Australia and New Zealand.

In recent months, Hi-Chew has been running a test campaign focused on social media, including Facebook and Instagram. Featuring the new slogan “Fortune Flavours the Bold,” the trial program has raised both awareness and sales, especially among Hi-Chew’s core 18–29 age target.

The centerpiece of the expanded campaign is a new 30-second HD animated video, a humorous take on the sport of sumo entitled “Fruit Wrestling.” The new video may be viewed at: https://www.youtube.com/watch?v=xNESkwZ_l7s&feature=youtu.be

The campaign also features a new brand ambassador, Sachiyo Yamada, a Japanese woman who was selected to play for Australia’s national lacrosse team in 2017, winning a bronze medal at the World Games. Hi-Chew’s ramped-up campaign is scheduled to run through the end of October.

Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., said “Hi-Chew is making a major commitment to both the Australia and New Zealand markets. Our candy is the best-selling soft candy in Japan, and sales have more than tripled in the U.S. over the past five years. We plan to do whatever it takes to achieve the same success here.”

In Australia, Hi-Chew has recently been ranged at selected Coles stores nationwide. In New Zealand, the brand is sold at various retailers, including Pak ‘n Save and New World.

“Per-capita consumption of sugar confectionery is much higher in these two markets than in Japan,” said Anthony King, Managing Director of distributor Grocery Corp. “Sales value in the USA rose to US$58 Million last year. We expect to see a rapid growth rate here as well.”

Available packaging includes peg bags with mixed flavours (100g Original Mix, 100g Tropical Mix, 90g Sweet & Sour) and sticks in four different flavours (Strawberry, Grape, Green Apple, Mango).

Hi-Chew is known for an exceptionally long-lasting, chewy texture and a wide variety of bold fruit flavours. The candy was created in 1975 by Morinaga & Co., Ltd., one of Japan’s “Big 4” confectionery companies. The fruit chews have been offered in more than 170 flavours, and achieved sales success worldwide.

For samples, images, or further info, please contact:
Australia: Jenelle Trisic, Grocery Corp., +61-2-8404-0240, ​[email protected]

New Zealand: Mark Whiteman, Tokyo Food, NZ, +64-9-570-5792, ​[email protected]

Website: ​www.morinaga-ap.com

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Bringing peace of mind and
inspiring the world

The Morinaga Group is expanding from Japan throughout the world presenting new food proposals and growing our business.

Global Network

To those who want to become a distributor

To those who want to become a distributor

Morinaga is looking for distributors around the world. Please contact us by completing the inquiry form if you wish to distribute Morinaga’s products.

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