Delicious, Fun, and Healthy

Delicious, Fun, and Healthy

Ever since our establishment in 1899, Morinaga has been in business for more than 100 years in the pursuit of our dream of providing delicious and nutritious confectionaries to the people of Japan in their daily lives. Here we introduce Morinaga’s history, present, and future.

About Morinaga

Research and Development

Research and Development

Building research day-by-day to deliver new value and inspiration through food

Our Products

Our Products

We guide you to the products that we are handling and the sales distributors in each country.

Narrow down the products by region.

  • Brands

  • Country

Distributors

Distributors

  • Grocery Corporation Pty Ltd
    Grocery Corporation Pty Ltd logo

    HI-CHEW logo

    Country : Australia

    Address : Suite 28, 22 Darley Road Manly NSW 2095, Australia

    Brand item : HI-CHEW

    Telephone : +61 (2) 8404 0240

    Website : http://www.grocerycorp.com.au

  • Nippon Food Supplies Pty Ltd
    Nippon Food Supplies Pty Ltd logo

    Country : Australia

    Address : Unit8-9/697 Gardeners Road, Alexandria NSW 2015 Australia

    Brand item : HI-CHEW, Imported Products from Japan

    Telephone : +61 (2) 8095 9522

    Website : http://www.nipponfoodsupplies.com.au

  • JFC HONG KONG LTD.

    HI-CHEW logo

    MANNA logo

    Country : Hong Kong

    Address : 10/F., Ever Gain Centre, 43-57 Wang Wo Tsai Street, Tsuen Wan, N.T., Hong Kong

    Brand item : HI-CHEW, MANNA, Imported Products from Japan

    Telephone : +852 (2) 487 3453

  • DKSH Hong Kong Limited
    DKSH Hong Kong Limited logo

    in JELLY logo

    Country : Hong Kong

    Address : 23rd Floor, Tower A, Southmark, 11 Yip Hing Street Wong Chuk Hang

    Brand item : Weider In Jelly

    Telephone : +852 (2) 895 0888

    Website : http://www.dksh.com

  • Delfi Marketing Sdn Bhd
    Delfi Marketing Sdn Bhd logo

    DARS logo

    MANNA logo

    Country : Malaysia

    Address : Level 6, Block A, Sky Park One City, Jalan USJ 25/1, 47650 Subang Jaya, Selangor, Malaysia

    Brand item : DARS, KIZUNA (MANNA)

    Telephone : +603-51233399

    Website : http://www.delfimarketing.com.my/

  • TOKYO FOOD CO.,LTD
    TOKYO FOOD CO.,LTD logo

    HI-CHEW logo

    Country : New Zealand

    Address : UNIT A 37-41, CARBINE ROAD, MT. WELLINGTON, AUCKLAND,

    Brand item : HI-CHEW, Imported Products from Japan

    Telephone : +64 (9) 570 5792

    Website : https://tokyofood.co.nz

  • McKenzie Distribution Co., Inc.

    DARS logo

    HI-CHEW logo

    Country : Philippines

    Address : #86 E. Rodriguez Jr. Avenue Libis, Quezon City Philiipines 1110

    Brand item : HI-CHEW, DARS

    Telephone : +63 (2) 638 2660

  • DKSH Singapore Pte Ltd
    DKSH Singapore Pte Ltd logo

    HI-CHEW logo

    in JELLY logo

    Country : Singapore

    Address : 47 Jalan Buroh #09-01 Singapore 619491

    Brand item : HI-CHEW, Weider In Jelly

    Telephone : +65 (6) 471 1466

    Website : http://www.dksh.com

  • Clippa Sales
    Clippa Sales logo

    HI-CHEW logo

    Country : South Africa

    Address : 474 Sam Green Road, Germiston, 1401, South Africa

    Brand item : HI-CHEW

    Telephone : +27861244277

    Website : https://www.clippasales.com

  • SINO-PACIFIC TRADING (THAILAND) CO., LTD
    SINO-PACIFIC TRADING (THAILAND) CO., LTD logo

    DARS logo

    HI-CHEW logo

    MANNA logo

    Country : Thailand

    Address : 122/2-3 Nonsi Rd., Chongnonsi, Yannawa Bangkok 10120, Thailand

    Brand item : HI-CHEW, DARS, MANNA, Imported products from Japan

    Telephone : +66 (2) 681 5081

    Website : http://www.sino.co.th

News Release

News Release

Hi-Chew Will Expand Ad Campaign to TV

Morinaga Asia Pacific Co., Ltd.

HI-CHEW logo

SYDNEY — Hi-Chew is rolling out a new advertising campaign on streaming TV channels in Australia. The candy maker will also add YouTube in Australia and New Zealand to the hit campaign that has been running on Facebook and Instagram since October.

The campaign will focus on an animated video titled “Fruit Wrestlers,” with social media platforms featuring new creative executions.

“Young people are the heart of our market, and these media are best for reaching them,” said Terry Kawabe, Managing Director of Morinaga Asia Pacific Co., which distributes the famous Japanese fruit chew. “The digital campaign we launched in recent months has achieved success beyond my dreams, with over 500,000 video views! The addition of TV will only increase that impact.”

The campaign will promote Coles Supermarkets as well as the Hi-Chew website, so consumers can easily find nearby retail outlets.

On YouTube, the animated video will run as an ad prior to the selected content. Both 30-second and 6-second versions will help increase reach. The campaign is expected to generate tens of thousands of video views per day.

Building on Hi-Chew’s theme “Fortune Flavours the Bold,” the campaign will also feature whimsical new ads which ask the question, “What’s your flavour?”

“The use of humour will increase viewing and sharing,” said Cec Parnell, Creative Director of ad agency Sponge, “and funny videos are far more likely to be viewed multiple times. We’ll further engage our audience with a challenge — asking them to nominate their favourite flavour.”

In Australia, Hi-Chew is ranged at selected Coles stores nationwide. In New Zealand, the fruit chews are sold at various retailers nationwide, including Pak ‘n Save and New World.

Packaging includes sticks in Grape, Strawberry, Green Apple, and Mango, as well as peg bags of Original Mix (100g Grape, Strawberry, Green Apple), Tropical Mix (90g Mango, Pineapple, Orange), and Sweet & Sour (90g Lemon, Grapefruit, Watermelon). Two new mixes will be added to the line in the near future.

“Hi-Chew is Japan’s #1 selling soft candy for a reason,” said Anthony King, Managing Director of Australian distributor Grocery Corporation. “As we continue to expand our product line, and Hi-Chew continues to invest in marketing, sales will continue to grow.”

Hi-Chew was created in 1975 by Morinaga & Co., Ltd., one of Japan’s “Big 4” confectionery companies. The fruit chews have been offered in more than 170 flavours, and achieved global sales success.

For video and images (product/campaign), product samples, or further info, contact:

Australia: Grocery Corporation Pty.
Ms. Morgan Evans +61-2-8404-0240
[email protected]

New Zealand: Tokyo Food, NZ
Mark Whiteman +64-9-570-5792
[email protected]

Website: www.morinaga-ap.com

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Others Morinaga product

Bringing peace of mind and
inspiring the world

The Morinaga Group is expanding from Japan throughout the world presenting new food proposals and growing our business.

Global Network

To those who want to become a distributor

To those who want to become a distributor

Morinaga is looking for distributors around the world. Please contact us by completing the inquiry form if you wish to distribute Morinaga’s products.

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