Morinaga—a pioneer in domestic chocolate production Experience the flavor and delicate melt-in-the-mouth texture of cacao
In 1918, Morinaga installed large-scale chocolate-making equipment and recruited technicians from the United States, which made Morinaga the first Japanese company to manufacture and sell domestically produced chocolate manufactured in a continuous bean-to-bar production process. Until then, chocolate had used mainly imported ingredients and was extremely expensive, and so Morinaga was a pioneer in spreading chocolate consumption among the general public.
Since that time, Morinaga has been conducting R&D aimed at creating delicious chocolate suited to the delicate tastes of Japanese people in terms of aroma, richness, and texture.
High-cacao Chocolate Technology (Carré-de-Chocolat <cacao 70> and other products): High-cacao chocolate tend to have the acidic and bitter taste particular to cacao beans. At Morinaga, in addition to carefully selecting the kind of cacao beans to use in our products, we meticulously control manufacturing conditions in the processes of roasting, refining, and conching (kneading) in order to reduce bitterness without losing the true aroma and flavor of cacao to create delicious, easy-to-eat high-cacao chocolate.
Brand Overview and Concept.
DARS is one of the most famous chocolate brands born in Japan in 1993. Morinaga & CO., LTD. has been producing chocolate for over 100 years. The tradition and accumulated techniques that have been handed down during its long history are packed into every piece of this chocolate. A bite-sized smooth-mouthed chocolate will satisfy your happiness anytime, anywhere.
Born by crossing milk caramel technology and new technology:The soft texture and juicy taste spreading throughout the world
A broad range of technologies from creating light textures that make maximum use of the tastiness of ingredients to combinations.
Our Dedication to Research and Development “I wish to provide delicious, highly nutritious Western confectionaries to the people of Japan.”
Nutrition × Tastiness × Texture × Satiety × Convenience. Supporting active everyday lifestyles with the latest technology.