HI-CHEW

The new chew with a difference!

Are you ready to try a completely new kind of chew? HI-CHEW's unique, soft, double layer, releases true-to-life fruit flavours with every chew. New from Japan, its mouth-watering flavours, like Mango or strawberry, will taste like nothing you've ever had before - that's why it's the #1 soft candy in Japan.

Double layers reproduce the real fruit
HI-CHEW unique double layer structure is designed to recreate real fruits taste. When you eat real fruits, you feel strong freshness at the first bite. Then,you'll sense spreading sweetness or sourness of the fruit's flesh in your mouth. This is the taste experience that only HI-CHEW can offer thanks to its double layer.
Abundant variety
Which flavour should I choose? Choosing HI-CHEW is fun! Currently, HI-CHEW has over 50 flavours worldwide. Since the product was released in 1975, a whopping 200 flavours have been released. Seek your new flavour experience with HI-CHEW!
New dimension of Chewiness
The sugar crystal control technology we have been researching for many years, combined with our cultivated manufacturing know-how and the high level of flavouring create the soft texture and pleasant chewing property, which are the biggest features of HI-CHEW and the juicy feeling that overflows as you chew.
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How It All began...

In the 1930's Taichiro Morinaga was trying to create a new kind of sweet, inspired by chewing gum, for the market in Japan. However, in Japan it is considered impolite to take food out of your mouth, so with great ingenuity he created a sweet that you can swallow but with the texture of a chewing gum.

...And so Chewlets was in born in 1931. The first flavor was caramel. It was different to other sweets in many ways, but what really made it unique was its texture. The creamy, chewy texture was like nothing else in Japan. This new sweet was a hit so more flavours were soon added with a natural strawberry the next addition. In 1975, after many years of hard work perfecting his recipe, Mr. Morinaga re-launched Chewlets to Japan as the wonderful sweet that we know today as HI-CHEW. True to being different and with amazing real fruit flavours HI-CHEW has gone from strength to strength so that to date 165 flavours have been developed and we have become the most popular chewy sweet in Japan!

We truly hope you enjoy the real fruit flavour and chewy texture that makes HI-CHEW like nothing you have ever tasted before!

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HI-CHEW

The new chew with a difference!

How It All began...

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