Nutrition × Tastiness × Texture × Satiety × Convenience Broad support for active everyday living with the latest technology
in JELLY is a product first made in 1994 with the aim of providing athletes undergoing rigorous training or between matches or games to quickly and easily ingest the energy and nutrients they require. Today in JELLY comprises the top share of the market that it pioneered, a market that now consists of numerous jelly drinks. Nowadays, in JELLY is broadly used by athletes and members of the general public for its high quality and convenience and has a wide range of uses—as a meal replacement when a person is very busy or feeling unwell and as a nutritional supplement to build muscle after sports.
The technological superiority of in JELLY products lies in the balance between the creation of a unique taste sensation (springiness and firmness of the jelly) and the easy-to-drink flavor. In our R&D, we calibrate fine changes in the selection and combination of ingredients for each type of in JELLY in accordance with its characteristics and the purpose for its consumption.
For example, Energy provides a balance between an appropriate degree of satiety and melon-like fruit pulp sensation; while Multi Vitamin, Multi Mineral, Protein, and other in JELLY products provide a refreshing easy-to-drink flavor that reduces the bitterness or peculiar taste of the nutrients. Thus, we incorporate innovations to ensure that the texture and flavor of each in JELLY product is optimal for each individual’s needs.
The texture of the jelly is especially important, so we check the organizational state of the jelly under electron microscopes during the research process and implement strict management in our factories to ensure constant, stable product quality in the manufacturing process using a method unique to Morinaga from quantified data. Furthermore, we are independently developing ingredient combinations and manufacturing technology to maintain a delicious, easy-to-drink jelly texture that prevents moisture seeping out of the jelly.
The in JELLY product series was also the first to adopt the squeezable, portable, convenient pouch-with-straw packaging for jelly drinks. As the number and range of people using these drinks expands, we are continually evolving both the product quality and packaging, such as improving the shape of the straw and ease of opening the pouch.
Brand Overview and Concept.
Weider in Jelly is delicious and satisfying in a short time, anytime, anywhere, and is a jelly drink that may supply energy and nutrients. When it was first launched in Japan in 1994, it was sold mainly to people who enjoy sports. However, as a new product never seen before, a package with a spout pouch with excellent portability and the fusion of "drinking" and "eating", it is now being embraced by many people as an alternative to a busy morning meal or a handy nutritional supplement.
Our Dedication to Research and Development “I wish to provide delicious, highly nutritious Western confectionaries to the people of Japan.”
Born by crossing milk caramel technology and new technology:The soft texture and juicy taste spreading throughout the world
A broad range of technologies from creating light textures that make maximum use of the tastiness of ingredients to combinations.
Morinaga is a pioneer of domestic chocolate production that realizes a delicious cacao flavor and delicate melt-in-the-mouth texture.