The Morinaga Group's Corporate Philosophy
The Morinaga Group's Corporate Philosophy is composed of Our Mission, Our Visions, and Our Commitments. Our Mission states how the Group will contribute to society, and Our Visions comprise the five visions that we will pursue toward the future. Our Commitments represent the values that we have developed during more than 100-year history since the founding of the Group and will continue to uphold as our firm belief for many more years to come. To describe the essence of our Corporate Philosophy in one word, it is "Delicious, Fun, and Healthy."
Since its founding in 1899, the Morinaga Group has been consistently providing customers with new value and inspiration, while responding to changes of the times and those in the lifestyles of customers. As a sustainable company that keeps growing, the Group will continue to make food that contributes to keep people's mind and body healthy toward the creation of a sustainable society, where everyone can lead happy lives. From today to tomorrow and from one generation to the next, we will continue to bring smiles to the faces of people around the world.
The Morinaga Group has set the following five visions with an eye toward the future.
"Good quality," "Only-one value," "Act globally" "Link together," and "Sustainable society," which can be abbreviated as the acronym "GOALS."
The Group will work toward the GOALS hand in hand with all stakeholders, including customers and employees.
The Morinaga Group has been sincerely upholding these commitments for more than a century. Based on the ideal of altruism, which means to be considerate of others and think about how to contribute to them, we will continue to uphold the following five commitments: Give first priority to customers; Be a pioneer; Have an indomitable spirit;
Value ties between people; and Align our business imperatives with social challenges.
Established as Morinaga’s Western Confectionery Shop with capital of 300,000 yen.
Company name is changed to Morinaga & Co., Ltd.
Morinaga merges with Nippon Rennyu Co., Ltd. (thereby inheriting the Mishima Factory)
Tsukaguchi Factory is newly established.
Morinaga Product Sales Co., Ltd., (a distributor for Morinaga products) is established (subsequently, distributor companies are established throughout Japan).
Morinaga Candy Store opens in the Marunouchi Building in central Tokyo.
Tsurumi Factory is newly established.
Morinaga Milk Industry Co., Ltd., merges with Morinaga Food Industry Co., Ltd., (thereby inheriting the Chukyo Factory), Tokai Seika KK (thereby inheriting the Oyama Factory), and Morinaga Kansai Milk Co., Ltd.
Company name is changed to Morinaga Shokuryo Kogyo KK.
Kurume Factory is constructed and Morinaga adds brewing to its business activities
Morinaga Milk Industry Co., Ltd., is established
Company is listed on the Tokyo, Osaka, and Nagoya stock exchanges
The Commercial Division splits off and is launched as (the former) Morinaga Shoji Co., Ltd.
The Milk Industry Division splits off and is transferred to Morinaga Milk Industry Co., Ltd, Company name is changed back to Morinaga & Co., Ltd.
The Brewing Division splits off and is launched as Morinaga Jozo KK (company name changed to Fukutokucho Shurui KK in 1991)
The Kiosk Division splits off and is launched as KK Morinaga Candy Store (company name changed to KK Restaurant Morinaga in 1987).
Morinaga establishes a capital alliance with Taiwan Seika Co., Ltd. (now Taiwan Morinaga Co., Ltd., a consolidated subsidiary)
Yamato Foods Co., Ltd., (now Morinaga Angel Dessert Co., Ltd., a consolidated subsidiary) is established.
Morinaga General Mills Co., Ltd., (now Morinaga Snack Foods Co., Ltd., a consolidated subsidiary) is established through a merger between Morinaga and USA-based General Mills Inc.
Morinaga merges with (the former) Morinaga Shoji Co., Ltd.
Morinaga Development Co., Ltd. is established.
Shinwa Shoji KK (now Morinaga Shoji Co., Ltd., a consolidated subsidiary) is established.
Morinaga Dessert Co., Ltd., (now a consolidated subsidiary) is established
The new Oyama Factory is completed
Morinaga Development Co., Ltd., is registered with the Japan Securities Dealers Association as an over-the-counter sales brand.
Morinaga merges with Morinaga Development Co., Ltd.
Fukutokucho Shurui KK shares are transferred.
Business rights are transferred from KK Restaurant Morinaga to Morinaga and Angel Food Systems Inc. is established.
Morinaga (Shanghai) Co., Ltd., (now Shanghai Morinaga Co., Ltd., a consolidated subsidiary) is established.
Angel Food Systems Inc. shares are transferred.
Morinaga purchases all shares of DU Associates Inc., of which Aunt Stella Inc. is a fully owned subsidiary) (now a consolidated subsidiary of Morinaga) (in October 2008, Aunt Stella Inc. absorbs DU Associates Inc.)
Morinaga America, Inc., (now a consolidated subsidiary) is established.
Morinaga Food (Zhejiang) Co., Ltd., (now a consolidated subsidiary) is established.
Takasaki Morinaga Co., Ltd., (now a consolidated subsidiary) is established.
Tsukaguchi Factory is closed.
Morinaga America Foods, Inc., is established.
Morinaga America Foods, Inc., commences production.
Morinaga Asia Pacific Co., Ltd. (now a consolidated subsidiary) is established.
New corporate philosophy is formulated. Announcement of 2030 Business Plan and 2030 Vision.
Morinaga Angel Museum "MORIUM' opened (for tours).
New R&D Center begins operations.
Changed the brand logo of HI-CHEW to English.
Relocated head office functions to the new Morinaga Shibaura Building
Morinaga Asia Pacific Co., Ltd.
Mr. Yoshiro Akada
Managing Director & CEO
Room 32/33,12th Floor, Sino-Thai Tower Sukhumvit 21(Asoke) Rd.,Klongtoey-Nua, Wattana, Bangkok 10110.Thailand
2019 June
+66 (2) 117 1572
Morinaga is looking for distributors around the world. Please contact us by completing the inquiry form if you wish to distribute Morinaga’s products.
